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Job Description
JOB SUMMARY
Plans and executes year-long campaigns and programs following brand guidelines. He/She safeguards internal and external branding on all channels and creates avenues to strengthen the company branding.
ROLES AND RESPONSIBILITIES
- Researches and analyses market trends and demands, competitor offerings, demographics and other information that affects marketing strategies.
- Creates Marketing Plans for the assigned teams while considering the approved budget.
- Ensures implementation and effectivity of Marketing Campaigns and Demand Generation Programs through close monitoring of activities and proper coordination with all concerned teams.
- Works with accredited Suppliers and ensures that brand guidelines are being followed.
- Liaises with Stakeholders and vendors to promote success of activities.
- Handles external communications and appearances to represent the Company in media engagements and the like.
JOB REQUIREMENTS
- University Degree preferably of any four-year Business course or equivalent.
- With at least 1 year experience in Brand Management, Event Management, Advertising/Media Planning, Customer Service Practices, Marketing Research, Communications, Creative Planning and Content Writing.
